About ALA
A beauty academy built on real-world experience.
Founded by a working beauty entrepreneur to do what most beauty schools don't: train technically licensed professionals who can also run thriving businesses.
Our Story
From a lash business to a full-service beauty academy.
ALA Beauty Studios & Academy was founded by Ashley Adams, a licensed beauty professional and entrepreneur dedicated to creating opportunities for aspiring beauty professionals. After building a successful beauty business and mentoring others in the industry, Ashley recognized the need for a beauty school that not only teaches technical skills but also prepares students to become financially successful business owners. What began as a lash business evolved into a full-service beauty academy focused on helping students obtain state licensure, develop professional confidence, and create sustainable careers.
Our Mission
To empower aspiring beauty professionals through quality education, hands-on training, financial literacy, entrepreneurship, and career development opportunities that lead to long-term success.
Meet the Founder
Ashley Adams
Our founder has been a licensed eyelash extension professional since 2019, operating beauty businesses across Texas. She launched A Lash Affect Studios before expanding into ALA Beauty Studios & Academy, bringing hands-on experience in salon management, mentorship, and workforce partnerships to every student.
What Makes ALA Different
A different kind of beauty education.
Certifications & Recognition
Recognized by partners and the industry.
- Texas Department of Licensing and Regulation (TDLR) Approved Programs
- Partnerships with Circadia, AKI Lashes, and Babe Hair Extensions
- 2025 THE DEC Rising Entrepreneur of the Year
- Southern Dallas Entrepreneur Pitch Competition Winner
- Community Workforce partnerships with Dallas College, Cedar Hill ISD, and Goldman Sachs 10ksb
Gallery
The work, up close.
Real moments from our studio floor — students, instructors, and clients.
Community & Sponsors
12 Days of Christmas — giving back to the next generation.
"12 Days of Christmas" allows 12 girls ages 11–17 to live their dreams for a day, by shadowing a woman in their desired career field while actively participating as an intern. We believe dreams are simply goals, and it's our mission to help young ladies accomplish them. Each activity is filmed and released as a mini-series. At the conclusion, the girls are invited to a Present and Pamper Party where they're treated to music, food, and gifts — they also get their hair, nails, and makeup done and take professional headshots.
ALA Beauty Academy is always looking for sponsors and community partners to help expand this initiative. If your business or organization would like to support the next class of young women, we'd love to hear from you.